I use my mountain-bike everyday to go to work and do my errands no matter what. Many people don't and probably the price of gas has to be really up over $5 a gallon to make people think about commuting or move around this completely flat city on a bike. The Bike Drive it is an interesting but very expensive initiative. I rather drive my bike for free the whole bike path along the lakeshore and the beaches and spend those $50 in a great lunch and ice cream. Riding should be free even in these events.